Gen Z Menopause Awareness Campaign

Designed for education and awareness and developed for a younger audience, Gen Z and Gen Alpha being target groups. I put together visual information featuring emojis based on common symptoms, emotions and feelings associated with menopause. I experimented with a packaging campaign as somewhere to publish menopause information.

Perimenopause symptom information anxiety
Perimenopause and Menopause anxiety information displayed on canned drinks packaging
Perimenopause and Menopause depression information displayed on healthcare packaging
Depression stickers for packaging design
Anxiety bars to highlight the symptom of perimenopause anxiety
Anxiety stickers for packaging design
Anxiety information folded leaflet
Gen Z menopause awareness moodboard
Experimental Tiktok videos to start menopause and hormone awareness conversation
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