![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/72dc35a7-5b9b-40e5-8222-77d06a207392_rw_3840.jpg?h=bd9664cbb7e5414f6128294f07d75f39)
![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/b140a342-9bba-4bc7-a845-dc67911caf03_rw_3840.jpg?h=8092837e22515f2ba9fa1b92de73f8fb)
![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/d5a41cf0-744d-4312-af1b-5bdfb600717a_rw_3840.jpg?h=83e9ed95558b80aaa17ba0e115d82e9a)
![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/7a553fa1-064f-41dd-bac3-f76263b6cc2f_rw_3840.jpg?h=d5faec6668000a6d16fee02e2531eff1)
![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/bd1c4721-f51c-41b0-8c54-fa49c9e1a31f_rw_3840.jpg?h=03b4cc724069061d415e59484ad5fb88)
![](https://cdn.myportfolio.com/7f4e42be-0499-4b64-beee-c6fec86f5f6d/f5753b3d-c21b-430a-8fc3-db8aad6cc7fd_rw_1920.jpg?h=52c4b2aa5ef2295ba1c568fdba2bd008)
The concept I have put together is a graphic, poster/social media campaign designed to raise awareness and start a conversation about andropause or ‘the male menopause.’ ADAM is represented and is based on a smartly dressed ageing male, who looks good and takes care of himself. I have also put together some cropped type based designs, to reflect the missing hormone testosterone. The limited colour palette of black and white is deliberate to convey a serious message and the QR code can be scanned to access more information.